Decades, ago, there was a TV ad that typified the Pinoy consumer. It featured a housewife in a duster in a neighborhood wet market. As she flitted past stalls, she would, as a force of habit, conduct quality inspection by pinching, massaging, smelling and doing all sorts of ancient testing to raw ingredients.
Nothing much has changed since then except for the deconstruction of the housewife stereotype. Nothing much will change, apparently, as far as purchasing practices are concerned. The “touchy-feely” routine shall always be integral to a complete shopping experience. Connection with the merchandise and a human sales pitch are the main things that the online shopping experience lacks. But not for long.
On November 29 and 30, 2008 at the SMX Convention Center, Mall of Asia Complex, the Philippine Internet Sellers Organization (PiSO) is presenting eCOMEX 2008: ReVOLUTION.
The two-day event shall feature the first Online Sellers Bazaar here in the Philippines. The bazaar promises to uphold the virtue of what made online shopping interesting in the first place—unique merchandise. Shoppers will find a pre-holiday haven in the bazaar with its amazing showcase of uniquely-designed, original products at unbeatable prices. Featuring a remarkable mix of Internet merchants, products for sale are wide-ranging from apparel to high-fashion clothes, from beauty products to the latest gadgets, from accessories to desserts, and so much more.
The first Online Sellers Bazaar promises an experience entirely different from the usual mall walk-through. It’s an online shopping experience that satisfies touchy-feely urges and the need for merchant face time.
Another ReVOLUTION highlight is the PiSO eCommerce Development Awards (eDWARDS). The awards show aims to give small online sellers a platform for gaining recognition. All online sellers may join eDWARDS by visiting www.ecomex.com.ph, registering their store and downloading a nomination badge.
Bazaar exhibitors and patrons shall also be privy to the inner workings of a revolution on the rise—ecommerce. The 1st Philippine eCommerce Expo and eBiz Workshops and Seminars shall also be held during the two-day event with industry leaders and innovators sharing valuable tricks of the trade.
For more information, visit the official event website at www.ecomex.com.ph. To connect with other ecommerce entrepreneurs, make sure to join the PiSO social network at www.piso.ph.
